How We Unlocked ₹1.35 Cr in Hidden Revenue for a Boutique Hotel — In Just 3 Days
- Sameer Bhargava
- May 4
- 3 min read
At our agency, we don’t just “consult.” We check in. Literally.
When we were invited to help scale a boutique hotel’s performance across its rooms, restaurant, spa, and banquet divisions, we decided to go beyond Zoom calls and spreadsheets. We lived the guest experience, observed quietly, listened intently, and uncovered gold.
Here's how three immersive days turned into a multi-crore success story.
🛎️ Step 1: Check In Like a Guest, Think Like a Marketer
We booked three room categories. Ate nine meals. Relaxing in the spa. Sat silently in the banquet lobby. We didn’t announce who we were. We came as regular guests.
Armed with a 50-point checklist and a notebook full of observations, we left with 25+ game-changing insights—each mapped to a department.
Let’s break down what worked and how you can replicate it.
💍 Step 2: Fill the Banquet Gaps with Midweek Wedding Magic
Observation: Weekends were fully booked for banquets. But midweek? Ghost town.
Insight: Certain communities are not bound by “auspicious” dates and are cost-conscious.
Strategy: Create midweek wedding packages (Tues–Wed) with discounts and curated inclusions.
🎯 Action Plan:
Identify open slots in the next 60 days
Design a 3-post campaign focused on “Midweek Weddings = Big Savings”
Micro-target communities via social media + local wedding planners
💥 Result: ₹18.5 Lakhs in bookings in the first month.
🍔 Step 3: Make Your Unsung Hero the Star (The Desi Burger Pivot)
Observation: The “Desi Burger” was the silent bestseller across meals.
Insight: The restaurant was branding itself around butter chicken, not an item guests loved.
Strategy: Position the Desi Burger as the “signature” product. Build a new identity around it.
🎯 Action Plan:
Run a “Burger Reimagined” campaign with high-res food photography
Collaborate with food influencers to review the burger
Introduce a limited-period burger combo deal (Burger + Beverage @ ₹899)
💥 Result: Consistent ₹12–15 Lakhs/month additional revenue through focused F&B promotion.
🛏️ Step 4: Sell Sleep, Not Square Feet (Rooms Rebranding)
Observation: Deluxe rooms had a unique combo—ample space, ambient lighting, and elite pillows.
Insight: These details were not being marketed. Comfort sells to business travelers, especially over 40.
Strategy: Brand a new category: “Business Comfort Rooms.”
🎯 Action Plan:
Launch digital ads targeting traveling executives (age 35–55)
Highlight features: Eye-friendly lighting, premium mattress, pillow experience
Add video testimonials from actual guests describing sleep quality
💥 Result: 3 extra bookings/day x 3-night average = ₹90 Lakhs/month potential unlocked.
💆 Step 5: Bundle Serenity (Spa as a Silent Seller)
Observation: The spa was lovely—but hidden. No promotion, no awareness.
Insight: It could be bundled with weddings or business retreat packages.
Strategy: Include spa treatments in premium packages—pre-wedding, staycations, business travel.
🎯 Action Plan:
Design spa add-ons for wedding/event packages
Use WhatsApp marketing for current guests (“Add Relaxation to Your Stay”)
Promote through front-desk & room TV screens
💥 Result: Spa services integrated into an ₹18.5 Lakh wedding package.
📈 Step 6: Report, Retain, and Scale
After 3 days, our strategy led to:
₹90 Lakhs/month potential from room category repositioning
₹12–15 Lakhs/month from revamped restaurant marketing
₹18.5 Lakhs from just one banquet event
Spa now included in high-ticket bundles
🎯 Total Revenue Impact: ₹1.35 Crores
With this performance, we confidently pitched—and secured—a 10% success-based retainer worth ₹13.5 Lakhs/year.
💡 Key Takeaways: Make Your Hotel a Growth Machine
✔ Experience the property like a guest
✔ Find hidden heroes in menus, rooms, and amenities
✔ Market comfort and emotions, not just features
✔ Bundle underperforming services with bestsellers
✔ Own the midweek. Own the margins.
Want a done-for-you version of this playbook for your hotel?
Lets connect
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